Jersey City Medical Center
Triumph Campaign

On top of sharing stories about the great care people could receive at Jersey City Medical Center, the hospital wanted a campaign that celebrated the people it served. To create the campaign, I Art-Directed a photographer to capture portraits of patients that depicted them as strong and triumphant. I used a color palette in each piece to convey a sense of overcoming odds and a never-quit spirit. Below are pillarboards installed in New York’s subway system, an outdoor design, vehicle graphics and digital ads.