Mankato Clinic Preventive Campaign

This campaign promotes preventive visits in a lighthearted way. We wanted to show that self-care is the new thing, and the right thing to do. I concepted “Self-care is back” along with a senior writer. I chose a vibrant color palette and wanted to highlight all the cool ways to stay in shape both mentally and physically. The whimisical feel helps to show visually that this all can be exciting and fresh. I produced and edited the punchy videos as well. Overall, a very fun campaign!