St. Croix Breast Health Center Campaign

We, as women, all know the importance of getting a mammogram, however sometimes we need a reminder and a nudge to get them. I concepted this campaign with a senior writer. The basic concept is a “cross out” idea with an original statement that is modified by crossing out some of the words to create a new, more positive statement.

Bright flowers along with the signature color of pink for breast health are featured in this vibrant campaign.

I created social Facebook carousel ads, a direct mail piece and 15: videos.